Friday, 26 February 2010

How effective is the combination of your main product and ancillary texts?

I think that my ancillary tasks compliment our trailer coherently and generally as a promotional package. In ways I have tried to follow the conventions of horror, as well as trying not to conform.



I tried to keep the movie title similar in each project, and applied a scratchy bold font to the trailer and the poster, however for the magazine cover I kept to the theme. For the poster I placed it over the highly contrasted black and which background of the trees, which I think adds to the atmosphere of it, I chose to keep it white because it fits better in the colour theme, whereas in the trailer it looks better in a bold, bloody red colour with a white overlay of the release date. I did find it rather hard to pick appropriate font for my poster, the title almost blends in with the background, it was difficult to get it to stand out more, but I really liked my overall picture for my poster so tried to work with it.





I couldn't find a more appropriate image for my magazine article so used this one (middle image), although I do like it, and think it works, it does look a bit like it has been stretched a pixalated. Instead of having our antagonist as a hidden enigma, we decided to have her appearence quite vivid for the audience. Sticking with the conventions of horror, we followed the biniary opposition rule, whereby we've taken what appears to be a young girl dressed in white, which connotes purity and innocence and made her almost demonic with the eyes and blood running down her white dress. Consistently, I have made it so that she is the main focus of the film, being on the poster repetedly in a ghostly way to reinforce the audience she is there, as well as being blown up on the front of the magazine cover. We have some good close ups of her face in the trailer as well.



for the line of the poster to try and get the audience to be interested in viewing the movie i kept the same inter title as that of the trailer so it is a statement which they'll then associate with the film.




I decided to include a special about having the film being available in 3D in selected cinemas to promote and encourage people to see it in cinemas, I found that when 'Final Destination 3' came out in cinemas in 3D it was.




As part of promoting the film with the trailer and poster, on the magazine I've blown up an image of the main character. Making it the main topic in the article of 'Total Film' would show that it has the potential to be a cinema hit, the 'behind the scenes special' sticker  it has started a whole theme revolving round horror. The only thing I didn't really like about the sticker was the writing which looked a bit squashed up.

1 comment:

  1. Some good points here Dayna. Things you could improve upon are worth exploring. Then you need to consider your mag cover as a product generated by the PUBLICITY component of a campaign, and how this might occur. You have to show that you understand THE ROLE OF THE DISTRIBUTOR and the three componesnts of a campaign – advertising, promotion and publicity. The FDA website, launchingfilms.tv is a useful resource.

    ReplyDelete